Overview

Jungle Rumble, a leading adventure golf and entertainment venue, was looking to increase online sales and drive more footfall through its doors. While they were running paid advertising campaigns, they were not seeing the level of return they desired. A deep dive into their digital marketing efforts revealed a crucial issue: a lack of proper conversion tracking within their Google Ads account. Without tracking in place, the platform had no visibility into which ads were leading to bookings, making it difficult to optimise campaigns effectively.


Our Approach

To unlock the full potential of Jungle Rumble’s Google Ads activity, we delivered a structured, data-driven optimisation programme from the ground up.

We began with a full audit of the existing account, identifying gaps in tracking, attribution, and campaign structure that were limiting performance and insight. From there, we implemented robust conversion tracking across key customer actions, ensuring every meaningful interaction could be measured accurately.

With reliable data in place, we refined campaigns to prioritise return on ad spend, adjusting bidding strategies, audiences, and creative to focus budget on what was driving real results rather than surface-level clicks.

Finally, we leveraged Google’s AI and machine learning capabilities to continuously optimise performance, allowing campaigns to adapt in real time, scale efficiently, and deliver sustained improvements in revenue and efficiency.

The Results

ROAS improved from 2x to 12x, depending on the day of the week.
Increased return on ad spend by up to 600%, maximising the effectiveness of their advertising budget without increasing costs.
More bookings and higher footfall, resulting in increased overall revenue for Jungle Rumble.

Outcome

Our data-driven approach led to a transformational shift in performance within just three months.

By implementing these optimisations, Jungle Rumble was able to take control of its digital marketing strategy, ensuring a strong return on investment and a steady increase in customer engagement.


Client Testimonial

Always a pleasure to work with Reload. Russell & Team are really in depth in what they provide and we have seen increases in revenue & interaction reach using their services.
Would definitely recommend & looking forward to a long lasting business relationship

Gavin McQueen

Head of Operations,
Jungle Rumble

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