The Motorsport Industry Association, the world’s leading trade body for the motorsport, high-performance engineering, services, and tuning sectors, partnered with us ahead of their annual CTS trade show to elevate their social media presence.
They needed to drive event awareness, increase registrations, and maintain consistent, engaging content across multiple platforms, while continuing to highlight the value of MIA membership and support ongoing growth.
We developed and executed a structured social media content plan, delivering 3–5 posts per week across LinkedIn, Instagram, Facebook, and X (Twitter), with LinkedIn as the primary focus.
The content balanced trade show promotion with ongoing membership messaging, including speaker highlights, feature space promotions, exhibitor announcements, registration reminders, informative posts showcasing the trade show’s value to the motorsport industry, and membership-focused posts highlighting benefits and success stories.
We created all custom graphics, videos, and captions to ensure each post aligned with MIA’s professional brand identity while remaining visually dynamic and engaging.
To further engage a targeted audience, we launched a branded LinkedIn newsletter featuring in-depth updates on the show, exhibitor features, and key event information.
Together, the social media posts and newsletter created a cohesive, year-round digital presence that kept MIA’s audience informed, inspired, and connected.
Through strategic planning, creative storytelling, and consistent posting, we helped the MIA strengthen their online presence, boost trade show awareness, and reinforce their position as a leading voice within the motorsport industry.
