The Water Jetting Association (WJA), the UK’s leading association on water jetting safety and training, sought to build on the success of their 2024 tradeshow by increasing awareness, engagement, and ticket sales for 2025.
They needed a seamless online experience via a dedicated website and consistent communication through email marketing to drive bookings and maintain excitement for the event.
We developed a standalone WordPress microsite entirely focused on the tradeshow experience, designed to provide clear navigation paths for both exhibitors and visitors.
The site featured dedicated pages for ticket booking, exhibitor information, speaker details, and event highlights, all presented within a responsive design that ensured seamless access across devices.
To further enhance engagement and conversion, we created tailored booking pages for niche industries, aligning content with targeted campaigns. The new microsite made it easy for users to find information and complete bookings while maintaining WJA’s trusted branding.
By combining a user-friendly microsite with a data driven email strategy, WJA delivered their most successful tradeshow to date. The campaign not only boosted attendance but also created a rep.
The new tradeshow website and marketing campaign far exceeded our expectations. From the fresh site design to the coordinated social, email, and paid campaigns, everything worked seamlessly. The video team captured the day perfectly and provided invaluable content for our future promotions.
